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Tagline Development

Tagline, a line that will follow you wherever you go and whatever you do; a line that is a reflection of your company, its identity, its values and its super ordinate spirit.

The tagline, thus, not only has to be powerful but, must also be impactful and be able to carry forward the message and the spirit of the Brand. We know Nike, by its ‘Just do it’, we know Raymonds, by its ‘The complete man’ etc. Tagline can thus be termed as the second name for your company. Webb understands the worth and value of a tagline and has therefore carved a systematic process for evolution of creative combination of words that would combine together to form the most unique yet subtle Tagline that can reach and impress the common man. Our process involves following measures:

  • Excessive interrogation of the Brand managers, promoters and owners to get an insight into the core of the product

  • Interrogation on the values and goals of the company

  • A study of the target audience including the various demographics

  • Searching for the most appropriate words

  • Assembling the most powerful combination of words
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